Privacy Policy – Forbes Motors

At Forbes Motors, your privacy is our priority. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our website. By accessing our site, you agree to the terms outlined below.

1. Information We Collect

We collect personal data to enhance your experience and provide high-quality service. Over the past 12 months, we may have gathered the following types of information:

A. Identifiers

  • Name, phone number, mailing address, email
  • Social Security number, date of birth
  • IP address, account details

B. Personal Information

  • Driver’s license or state ID
  • Credit card details, financial data for purchases or financing

C. Commercial Information

  • Records of purchases and service history

D. Internet Activity

  • Browser type, device details, service provider
  • Interaction history with our website

E. Geolocation Data

  • Location data from your device

F. Professional or Employment Details

  • Occupation, employer, business contact info

G. Inferences

  • Insights from browsing behavior and preferences

2. How We Collect Your Information

We collect information in two ways:

  • Directly from you – When you fill out forms, request a quote, or inquire about services.
  • Automatically – Through cookies, log files, and tracking technologies when you visit our website.

3. How We Use Your Information

We may use or share your data for:

✔️ Operating our website and providing services
✔️ Personalizing your experience, including targeted ads
✔️ Conducting analytics and marketing communications
✔️ Processing payments and handling transactions

Your information may be shared with trusted third-party service providers to facilitate these services.

4. Use of Cookies

We use cookies to improve your browsing experience. Cookies help us:

  • Recognize repeat visitors
  • Track preferences and site usage

You can manage or disable cookies in your browser settings.

5. Requesting Quotes & Payment Calculations

  • When requesting a unit price quote, we collect contact details to assist you.
  • Our monthly payment calculator can be used without submitting personal information, but inquiries may require additional details.

6. Log Files & Analytics

We collect IP addresses and technical data to:

✔️ Monitor site traffic and trends
✔️ Improve website performance
✔️ Analyze visitor demographics

This data is linked to personal information only when voluntarily provided.

7. Surveys & Contests

Participation in surveys and contests is voluntary. Collected data, such as contact details, is used exclusively for contest management or service improvements.

8. Privacy Rights for Alamogordo Residents

If you live in Alamogordo, you have additional rights under the Alamogordo Consumer Privacy Act (CCPA), including:

  • Knowing what personal data we collect
  • Accessing your personal information
  • Requesting deletion of your data
  • Opting out of information sharing

💡 We do not sell your personal information. However, we may share it with service providers for essential business purposes.

To exercise your CCPA rights, contact us at sales@forbesmotor.com.

9. Data Retention & Security

We retain personal data only as long as necessary for business and legal purposes. Our security measures include:

✔️ Encryption protocols for sensitive data
✔️ Advanced security technology to prevent unauthorized access

10. Children’s Privacy

Forbes Motors does not knowingly collect data from children under 13. If you are under 13, please obtain parental consent before using our website.

11. Updates to This Policy

We may update this Privacy Policy periodically. Please review it regularly for any changes.

12. Contact Us

If you have any questions or wish to exercise your privacy rights, reach out to us:

📍 Forbes Motors
📍 2104 Portage Street, Kalamazoo, MI 49001
📧 Email: sales@forbesmotor.com
📞 Phone: (269) 336-4052

By using our website and services, you confirm that you have read and agreed to this Privacy Policy. 🚗🔒